Beyond Keywords
In 2026, Google is no longer just looking for keywords, but for answers to user intent.
### The 4 types of Intent
- **Informational**: User wants to learn.
- **Navigational**: User wants a specific site.
- **Commercial**: User is comparing options.
- **Transactional**: User is ready to buy.
**Winning Strategy**
Adapt your content format to the intent. A guide for info, a product page for transaction.