SEO that data makes unstoppable.
SEO Specialist in Marseille. I transform your data into growth levers to dominate search results.
An atypical background, a unique logic.
"Medicine, maths, data: until I realized SEO was the only place where analytical rigor and editorial creativity truly meet."
Master's in Information-Communication (Data Analytics) from the University of Toulon. Two apprenticeships in real conditions: SEO agency, jewelry e-commerce and in a international B2B group. I learned that the best SEO opportunities hide in data nobody looks at.
Master's 2025 · University of Toulon
Data Analytics & Communication
Information Strategy & Data Analytics (M1) · Communication Management Data (M2) · Apprenticeship at Aptar
Professional Bachelor Degree · IUT Mulhouse 2022–2023
e-Marketing & Traffic Acquisition
Organic & paid traffic · Apprenticeship at Ugocom Médias
Bachelor Degree · Aix-Marseille 2019–2022
Mathematics and Computer Sciences Applied to Humanities and Social Sciences
Statistics · economics · sociology · psychology · geography
Three strategic pillars
Combining skills for a comprehensive, measurable, and results-oriented SEO approach.
Data-Driven SEO
Power BI, Piwik PRO, keyword gap, crawl logs. I build recommendations on data, not gut feeling.
Technical SEO & CWV
Technical audits, 301 redirect management, toxic link cleanup. For a solid SEO, whatever the CMS.
Answer Engine Optimization
AEO Certified (SEO Clarity) + Google AI Essentials. Structured content for LLMs, SGE and featured snippets.
5 industry certifications.
Answer Engine Optimization
SEO Clarity
Google AI Essentials
Digital Marketing Fundamentals
Inbound Marketing
HubSpot
Piano Analytics Student
AT Internet
What I've actually done.
2 years of hands-on apprenticeships: concrete missions, real tools, diverse environments.
Digital Marketing Analyst · 2024–2025
Aptar France
Second work-study program : WordPress → DotCMS content migration for more than ~100 pages. International marketing reporting harmonized across 4 regions (EMEA, NA, LATAM, Asia) via Power BI + HubSpot.
~100
Pages migrated with SEO control
4
Regions analyzed
↑ CTR
LinkedIn — recommendations adopted
SEO Specialist · 2022–2023
Ugocom Médias
First hands-on role at Ugocom Médias: local SEO, content and link building.
Top 3
Local SERP — Greg Gomes
17k
Google Discover impressions
10%
Discover CTR — Badminton Univers
SEO & E-commerce Audit · Summer 2024
Doriane Bijoux
Internship at Doriane Bijoux, a French jewelry artisan, for their e-commerce site (Wizishop): 100+ product pages rewritten and more.
+100
Product pages rewritten
394
Toxic backlinks detected
Top 2
Best blog ranking
Articles & Data
SEO analysis, case studies, and reflections on the future of search.
Data
Why SEO Without Data is Just Luck
Without data, SEO becomes a series of gambles. Here is why my analytics background fundamentally changes the way I approach every decision.
Content
5 minSEO Doesn't Work Alone : How to integrate it into an omnichannel strategy
SEO is way too often treated like a lonely island. But what if your search strategy could actually amplify everything else you do? Let's break down the 'Silo Trap' and see how social media and emails can do the heavy lifting for your SEO.
Technical
4 minHow to Make an Online portfolio visible on Google : My 3 SEO Decisions
Before writing a single line of content, I focused on foundations : here is how I built my site for long-term growth.
Let's build something memorable.
Let's discuss your SEO project
Data-driven SEO expertise, results-oriented, available immediately. Let's talk.
Open to new opportunities: full-time or freelance. Let's bring your projects to life.